THE REAL REASON APPLE MADE THE APPLE WATCH | TIME

The late Apple CEO Steve Jobs developed pancreatic cancer in 2004. He then spent a great deal of time with doctors and the healthcare system until his death in 2011. While that personal health journey had a great impact on Jobs personally, it turns out that it affected Apple’s top management, too. During this time, Jobs discovered how disjointed the healthcare system can be.

Just a reminder that it doesn't matter how useful something might be for you—there are other people out there. You are not always the target audience.